How to Audit Your Website with AI and Fix Conversion Killers

Why this matters (and why most audits stall)

Most sites leak revenue because insights sit in silos: Google Analytics in one tab, Hotjar/Lucky Orange clips in another, and copy tests in a folder no one opens. AI lets you compress all that into a single, prioritized “hit list” you can act on now—no six-week research project.

What you’ll need (inputs)

• Quant: Last 90 days of GA/GA4 exports (landing pages, funnels, site search, device split, bounce/exit, page speed).
• Qual: 20–40 session notes (or transcripts), CS tickets/chat logs, onsite polls (“What almost stopped you?”), call notes.
• Copy & UX: Current H1/H2s, hero sections, forms, pricing tables, FAQs, screenshots of key flows (mobile + desktop).
• Experiment history: Past A/B tests with outcomes (win/loss/neutral), plus hypotheses.

Set up your AI workspace (30 minutes)

Put everything in a shared folder. Create three documents:

1. /01-Inputs.md – Links to data, screenshots, and exports.
2. /02-Voice-of-Customer.csv – Columns: Verbatim, Theme, Objection, Desired Outcome, Stage.
3. /03-Experiments.csv – Columns: Page/Step, Hypothesis, Change, ICE (Impact/Confidence/Effort), Status.

Tip: If you can’t export everything, paste key tables and top-level metrics directly into the AI prompt. Summaries beat perfection.

The one-hour AI synthesis workflow

1) Map the funnel and spot friction (10–15 min)

Prompt (paste your metrics):
“Act as a CRO lead. Based on the funnel metrics below, identify the three biggest drop-offs by device and traffic source. For each drop-off, propose likely causes (copy/UX/offer/tech) and the simplest testable fix.”

Output you want: A short table with Step, Segment, Suspected Cause, Fix #1, Fix #2.

2) Mine Voice of Customer for objections & motivations (10–15 min)

Prompt (paste 20–40 verbatims):
“Cluster these customer quotes into themes. For each theme, list: top objection, desired outcome, emotional language, and the page/step where this matters most. End with 5 headline/subhead variants that neutralize the top objection.”

Output you want: A ranked list of 5–7 themes + ready-to-test copy angles.

3) Heuristic sweep with a 5-second and LIFT check (10 min)

Give AI screenshots of your landing, product/pricing, and checkout on mobile and desktop.

Prompt:
“Run a LIFT audit (Value Prop, Relevance, Clarity, Urgency, Anxiety, Distraction) and a 5-second test for each screen. Return issues as: Issue, Evidence, Likely Impact, Fix, Effort (S/M/L).”

Output you want: A punch list of clarity gaps, trust deficits, and distractions—especially on mobile.

4) Convert findings into a prioritized hit list (10–15 min)

Use a simple ICE score (Impact, Confidence, Effort on 1–5). Ask AI to score each fix and sort descending.

Prompt (feed prior outputs):
“Combine the funnel, VoC, and heuristic findings into a single backlog. Score each on ICE (1–5), add ‘Owner’ and ‘Due this week.’ Only include changes that can ship in 7 days. Return as a table.”

Columns to include: Item, Page/Step, Hypothesis, Proposed Change, Impact, Confidence, Effort, ICE, Owner, Status.

5) Produce test-ready copy & specs (10–15 min)

For each top item, ask AI for exact copy, variant specs, and measurement.

Prompt:
“For Item #X, write:

• New H1/H2/CTA (desktop + mobile length),
• Above-the-fold hero layout spec (image notes, trust badges, social proof),
• Form edits (field reductions, microcopy),
• Tracking plan (events, goals, and primary KPI).”

Common “conversion killers” AI will surface (and what to ship)

1. Mushy value prop in the hero → Replace with outcome + proof: “Cut invoice time 68% with AI-assisted workflows. SOC-2, HIPAA ready.”
2. Wall of copy with no scannability → Add subheads, bullets, icons, and contrast (esp. mobile).
3. Weak or missing social proof → Insert relevant logos, star ratings, or 2-line testimonial with outcome metric.
4. Frictiony forms → Cut to 3–4 fields max; add “No credit card” microcopy; show privacy reassurance.
5. Price confusion → Side-by-side pricing with “best for” labels, monthly/annual toggle, and one “starter” CTA.
6. Slow mobile → Compress hero media, defer scripts, lazy-load below the fold; aim for LCP < 2.5s.
7. Unclear next step → One primary CTA; demote secondary links. Add intent-aligned CTAs (“See demo video,” “Get sample report”).
8. Checkout trust gaps → Trust badges, guarantees, refund policy link, and “You can cancel anytime” near the button.

Your 7-day “Ship This Week” plan

Day 1 – Synthesis: Run the four prompts above. Lock the hit list (8–12 items).
Day 2 – Copy & design: Generate test-ready hero copy, FAQs, and form trims. Pull lightweight UI tweaks.
Day 3 – Mobile first: Implement mobile hero, tighten spacing, compress media, fix tap targets.
Day 4 – Social proof & risk reversals: Add logos, outcomes, guarantees, objection-answering FAQs.
Day 5 – Speed & tech: Image compression, script defers, caching. Verify GA4 events for key steps.
Day 6 – Launch tests: Ship A/Bs or phased rollouts. Document variants and KPIs.
Day 7 – Read early signals: Check directional lifts (don’t overfit). Queue week-2 iterations.

Ready-to-paste artifacts (templates)

Prioritized CRO Hit List (CSV):
Item, Page, Hypothesis, Proposed Change, Impact, Confidence, Effort, ICE, Owner, Status

Event Plan (for GA4 or similar):

• view_hero (with device, variant)
• cta_click (label, position)
• form_start / form_submit (fields_count)
• pricing_toggle (monthly/annual)
• checkout_start / purchase

Test Card (per experiment):

• Hypothesis: Because users [objection], changing [element] to [new copy/layout] will increase [KPI] on [segment].
• Variant: Exact copy + layout notes.
• Metric: Primary KPI, guardrails (bounce, speed).
• Outcome rule: Minimum sample, significance OR SRM check, ship/kill/Edit.

Prompts you can reuse (copy/paste)

Voice of Customer Cluster:
“Cluster these quotes by objection/desire. For each, give: theme name, 2 verbatims, the page it affects, and a headline+subhead that neutralizes the objection. Prioritize by expected impact.”

Mobile Heuristic Audit:
“Using LIFT and a 5-second test, list clarity, trust, and distraction issues for these mobile screenshots. Propose a single above-the-fold layout with exact H1/H2/CTA and a 20-word proof line.”

ICE Prioritization:
“Score each proposed change on Impact, Confidence, Effort (1–5). Sort by ICE. Exclude anything Effort > 3 for this week.”

Measurement that doesn’t lie

• North Star: Conversion to next meaningful step (lead qualified, trial start, purchase).
• Guardrails: Mobile bounce, LCP, checkout errors.
• Segment cuts: New vs returning, paid search vs organic, mobile vs desktop.
• Time to learning: Look for directional moves in 48–96 hours; confirm in 1–3 weeks depending on volume.

Governance & hygiene (boring, but it saves you later)

• Keep a changelog of every change and test.
• Always check for sample ratio mismatch (SRM) on A/B tests.
• Don’t ship copy that creates support debt (promises you can’t fulfill).
• Protect PII. Avoid pasting raw personal data into prompts.

Example: Turn an anemic hero into a performer (before/after)

Before:
“Harness the power of AI. Our platform helps businesses grow.”

• Vague, no outcome, no proof, generic CTA: “Learn More”.

After (AI-generated test):
H1: “Cut your proposal time from days to 30 minutes—powered by AI.”
Subhead: “Auto-assemble quotes from your templates and CRM. SOC-2 ready, used by 1,200 SMBs.”
CTA: “See a 2-minute demo” (secondary: “Start free”).
Proof strip: “Avg. 42% faster close • 98.7% template accuracy • Rated 4.8/5 by SMBs.”

The takeaway

You don’t need a months-long audit. In one week you can use AI to compress analytics, session learnings, and past experiments into a focused CRO backlog—and ship fixes that move your numbers.

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Questions or want this for your business? Contact us to get started today!